We are in 2019, and search engines are the primary drivers of online traffic. As a startup in such an ecosystem, it is important to be clear about the fact that Search Engine Optimization (SEO) needs your complete attention. Creating an SEO strategy can be an overwhelming task due to several preconceived notions about it. Many startup founders tend to shy away from SEO, assuming it to be too expensive or even a waste of time and effort. In this article, we will share 5 important SEO tips, specifically for startups.
A Pre-SEO Checklist
Any good SEO plan needs some basics in place. Here is a quick checklist to follow before you start creating an SEO strategy.
- Identify the awareness of your product/services in the market
- Have a clear understanding of the profile of your target customer and have a clear idea about the pain areas
- Ensure that you are beyond the product development stage of trial-n-error
- Spend some time in identifying the channels that your target customers are likely to visit
- Have a dedicated internal resource who will take up the complete responsibility of search engine optimization
- Have a well-performing website with decent traction based on your marketing efforts
- Have a good hosting plan like a Cloud Hosting Service which helps you improve your SEO rankings
5 Most Important SEO Tips for Startups
With this checklist out of the way, it’s time to start creating an SEO strategy. Here are some tips:
#1. A good SEO plan needs well-defined objectives and desired results
Depending on the type of business, your SEO plan can have different goals and objectives. For example, a brick and mortar establishment will have a goal of optimizing the ‘near me’ searches and mobile search. On the other hand, an online service provider will want to rank higher for specific keywords. Ensure that you define your SEO goals clearly and then create a plan.
#2. SEO Performance needs measurement
If you don’t measure the performance of your SEO activities, then you will never know if you are heading in the right direction or if you need to tweak the plan a little to get the desired results. Set up a Google Analytics account and define parameters that you would want to measure to analyze the performance of your SEO activities.
#3. Focus on the Website Experience
Any good SEO plan will not succeed if you cannot offer a good website experience to users. Try using the heatmap technology to track engagement, analyze your conversion funnel and assess where you might be losing prospective customers, and ensure that your website is easy to navigate and is mobile-friendly.
#4. Identify Search Opportunities and Protect your Brand’s Reputation
What results do you see if you type your brand’s name in Google? Are you seeing any bad reviews? Is your brand story reflected clearly? Ensure that you regularly check your brand’s online reputation and take corrective measures to improve it. While you are doing this, try to identify keyword opportunities that you can use for furthering your SEO objectives.
#5. Stay Updated
Google is known to change its search algorithms regularly so that site owners cannot cheat its system. Hence, it is important to keep yourself updated about the latest developments in SEO and search trends that many websites publish. This will help you create a strategy that will give you a better chance at success.
Search Engine Optimization can be intimidating if you don’t approach it strategically. Remember, you don’t have to burn a hole in your pocket for a good SEO. All you need is a focused and planned approach and a genuine desire to help your customers. Also, remember to use an SEO-friendly hosting plan. We hope this article helps you get started. Good Luck!